Kris Mangini Thompson

The Work



The Volkswagen Red Carpet

red carpet

Volkswagen is a primary sponsor of a number of film festivals. The challenge we faced was to create a promotional piece that could be used at all these different events, from the Sundance Film Festival to the Outfest Film Festival. The Volkswagen Red Carpet was our solution. Made up of actual dyed floor mats taken from every Volkswagen model, this unique piece replaced the typical sponsorship banners and celebrated the filmmakers, screen writers and stars of these independent projects in a branded but tongue-in-cheek way. This carpet appeared outside theaters at premieres and at Volkswagen organized parties.

Volkswagen 9 to 5 Test Drive

9 to 5

Volkswagen wanted to give people a chance to test drive a new VW. So we decided to bring a fleet of cars to people, at work. We called it The 9 to 5 Test Drive. The idea was simple. Engage folks by making fun of the “humdrum” of office life. We set up in the cafeteria. We served snacks. We set up photocopiers and encouraged people to photocopy their faces for a free prize. And we gave away limited-edition Swatch-style watches, computer rearview mirrors and tons of other cool VW stuff. Plus, we held a prize draw for a free Cubicle Makeover for all folks who took a test-drive. And if all this wasn’t cool enough, all employees received an amazing discount on the purchase of a new VW.

Mellow Mushroom Christmas Promotion

Initially this concept was created as a flyer that was sent to local businesses to promote Mellow Mushroom's catering service over the holidays. It was then adapted into in-store posters and as a button giveaway for regional tree-lighting events - where in which anyone who came into their local Mellow Mushroom Pizza wearing this festive button in the month of December, would get a free soft drink with purchase.

TIAA-CREF Money Tree Gift

Money Tree
Financial Service provider TIAA CREF relies strongly on human resource administrators when it comes to promoting their services to new employees. It is usually at the moment of hire, and while filling out all the traditional paper work that a prospective clients would opt in for TIAA CREF. So we thought, perfect. Let's thank the folks who are promoting our services with a special note and gift, and also have our logo, front and center (on the administrator's desks) for all new hires to see.


ITSUGAR is a boutique candy store with an online shop as well as a handful of brick and mortar locations. As a brand they have a big personality. They are witty, irreverent, and fun. Which is how and why these lines were born. When ITSUGAR began opening there first actual store fronts, we thought "We really need a way to get people's attention." So we created posters that not only hung in-store, but in public spaces at the malls in which the stores were located. Bright and colorful, shoppers got such a kick out of them, ITSUGAR created and sold them as t-shirts as well.

Sundance '04
It was a simple idea: Let's celebrate the best of America's independent films. Give independent filmmakers a chance to share their work and allow true film lovers a chance to experience them. As a Sundance sponsor, we felt there was no better way to nurture the independent spirit than to do whatever we could to... well, promote the heck out of the films. And there was no better way to do that than to allow the audience themselves to create the buzz. So we grabbed a video camera and asked the audience to talk about their favorite films.The focus, from t-shirts to hats to postcards and coasters, was about helping to promote the Sundance films.

main Surprise & Delight popcorn Drive-In Support the Movies Central Support the Movies Central

Sundance '05

sundance 05

The Volkswagen Main St. Lounge
A Collaboration of Arnold Worldwide, Volkswagen & Todd Oldham Studios
The 2005 Sundance Volkswagen Main Street Lounge was a contemporary two-story lounge space located in the heart of downtown Park City, Utah. Originally, it was art gallery space. In January 2005 we rented the space for the 10 days that encompass the Sundance Film Festival. We worked together with Todd Oldham Studios and completely gutted and redesigned the space specifically for the festival. Vistors could check their email or charge their cellphones. Enjoy s'mores or a fun VW branded soda pop. The space included artful custom-designed and built Todd Oldham elements as well as funky automotive accents, including, the back end of a 1973 VW Vanagon that worked as wall art as well as a calendar that pointed out VW-sponsored events with bumper stickers. The space featured trays made from street signs, candy dishes made from traffic-light lenses and throw pillows that were created from vintage Volkswagen t-shirts.

Airport Drivers / Salt Lake City Airport

We decided we wanted an airport presence at this year’s Sundance Film Festival. After all, everyone who comes to the Park City, UT festival travels through this one airport – the celebrities, honorees, and most of the festival attendees. And then we remembered our own previous year’s travel through the airport and the idea totally hit us. There are always a number of Limo / Shuttle Drivers waiting in baggage claim. So we hired our own real-life drivers to act as signage and stand among the other drivers, with humorous signs honoring this year’s finalists. Not only did it keep with our spirit of celebrating the honor of being named a finalist, but it also was a stunt that got a lot of laughs, was a relevant tie-in as the official automotive sponsor of the festival, and was an incredibly inexpensive alternative to traditional, very pricey, in-airport media costs.

Formerally known as senior sales associate, shoe department.

Who use to write greeting cards to pay the rent.

Who use to moonlight as a wedding singer.
That was then.This is now. Congratulations.

Volkswagen is proud to sponsor the Sundance Film Festival
and is a true believer in the spirit of independent film.

2005 Sundance Sponsorship Ad

During the 05 Sundance Film Festival a local frame shop took the art work from this ad and framed it. They then hung several framed versions of it in their store front window for sale.


Volkswagen Diversity
Volkswagen has made a committed effort to reach out to the gay community through various marketing efforts. These included sponsorship of gay events and pride celebrations. The creative we produced was simple, but tied our cars to the gay lifestyle. Some of it was repurposeable and therefore became part of a "diversity kit" with elements like tshirts, rainbow car air fresheners and removable tattoos. And then other stuff was created with a specific event in mind. A couple of examples of these events include Volkswagen's Beach Weekend in Provincetown, MA, and Gay Ski Week in Aspen, CO.


Volkswagen / Ipod Zine
ipod zineVolkswagen and Apple joined forces to do a promotion supporting both brands. Whenever you bought a New Beetle, you got a free iPod. The iPod came with this artfully designed 70-page book. It covered everything from hooking up your iPod to your VW, to exploring crazy new music, to making origami cranes out of your old CD covers.

Planned Parenthood

Here we had an opportunity to create a name, identity and experience for a unique lecture series for parents that Planned Parenthood put together to take across the country into suburban neighborhoods. This unique lecture series gave parents the tools they needed to talk to their 21st century sons and daughters. The message was "know your kids" - as people, not as parents. Relate to their world. Talk them on their level.

So we went with the name IRL. Short for, In Real Life. IRL is a term that teenagers use online in chat rooms and on message boards. It is used when referring to friends, there are your 'virtual' friends and your IRL friends. To us … this seemed like a perfect connection to our effort. It spoke to the honesty of what we were trying to do in a vernacular that is common to teens. Once we had that sorted out, we were able to grow a complete, fully integrated campaign that consisted of posters, online banners, brochures and other experiential promotions that got the word out there to parents.


Cadillac / Rolling Stone's 40th Anniversary Celebration
rolling stone
Rock and Roll started to emerge as a music genre in United States during the late 1940s. It was a hybrid of many of America's musical styles, and when it finally acquired the name Rock and Roll in the 1950's - it was considered to be "America's music". Cadillac shares this spirit. It is America's car company. It's own tag line, "Life, Liberty and the Pursuit," is a nod to our civil rights as mentioned in the United States Declaration of Independence. From a heritage perspective, Cadillac and Rolling Stone definitely have a special kinship. So we considered our common history, the roles we play in each other's worlds and we thought how might that manifest into something that music fans and car lovers alike would relate to. And just like that, it all made sense. Life. Liberty. And Rock 'n' Roll.

"Cadillac Vehicle Experience - The Vegas Strip Test Drive"
It is our nation's most famous highway. And the truth is, you can't visit Vegas without seeing it. So we hired a bunch of drivers, gave everyone who took us up on our offer a free disposable camera and we took them for chauffeured cruise down the Vegas Strip. It was a great way to get folks into the new 2008 Cadillac CTS, and an equally exciting experience for tourists.

As a way of getting some additional sponsorship exposure, we took it upon ourselves to own the pool area at the Hard Rock Hotel. The Sunday after the party the pool was packed with hung-over party goers. And, in a true brand experience kind of way, we showed up to give people what they need. We passed out fans, towels and limited edition designer caps, all in hopes of truly celebrating this event - keeping everyone cool, dry and out of the hot sun - while reminding consumers of our sponsorship.


Teva Mountain Games '04
Some promotional highlights from the 2004 Teva Mountain Games.


Teva Mountain Games '05

This event itself is comprised of numerous sporting activities as well as a photography competition, a dog challenge, movie premieres, concerts and parties. What we wanted to do was make a connection with all these athletes, artists, musicians and even spectators by creating a relevant integrated presence. So what's their common thread? A love of nature. So that's what we did… from live Colorado Spruce tree seedlings to bird houses made out of old license plates… The Teva Mountain Games 2005, for Volkswagen, was a celebration of all things outdoors. We launched the "Jetta Jackpot" test drive which It worked like this: After taking a test drive, one would open the glove box to see if they won. One in 10 would hit the Jetta Jackpot. Prizes ranged from $50.00 worth of scratch-off Colorado Lottery tickets to a weekend's stay at a local resort. All prizes, including the free pair of Teva sandals everyone received fro test driving could be picked up at the Volkswagen tent. We plastered sidewalk decals all over Vail, directing people to the test drive area. Our tent, as usual, was hopping. The variety of creative elements made sure there was something for everyone. A modern-day photo booth not only let you take pictures, but let you email them. An Owner's Check-In asked VW drivers to show their keys to get a free limited edition TMG t-shirt. There were water bowls and treats for our many doggie spectators. We served customized Jones Soda and Nature Valley Granola Bars. And we passed out a ton of free giveaways like tree shaped car air fresheners and dog t-shirts.

Miscellaneous VW Print

New Yorker Festival Humor Review Sponsorship Ad
Dozens of New Beetles were actually wrapped to look like New York Taxis as a part of our sponsorship.
New Yorker Festival '04

Volkswagen / Ironman Sponsorship Ad
T-shirts were also created and given to participants in their membership bags.
The image, 140.6 miles on a Volkswagen odometer, matches the total combined distance an Ironman athletes cover in the race.

Volkswagen College Newspaper Ad
T-shirts with the "I got a 1.9" line were also handed out on campus, as a part of various VW sponsored events.
college outreach

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